Australian Horse Racing and Betting Survey

If you are involved in the horse racing industry you will be interested in the findings from our latest study, the Australian Horse Racing and Betting Survey.

The market research survey was conducted during the 2011 Spring racing season and through to December 31st 2011. We surveyed punters who between them operated over 1,000 on line betting accounts with corporate bookmakers, the TABs and Betfair. In January 2012 survey responses were collated and analysed to provide a detailed and up to the minute picture of the Australian horse racing wagering scene.

The research data and report from the study will provide companies or organisations involved in the Australian horse racing and betting industry with valuable consumer insights and a rich resource for use in marketing, customer profiling, product planning, competitor analysis and policy making.

Information about the study on this page includes -
1. Topics Covered
2. Background to the Study
3. Research Methodology Used
4. Contents of the Report
5. How To Obtain Your Copy of the Report

1. Topics Covered
The market research survey covered three key areas -

A. Corporate Bookmaker, TAB & Betfair Usage – A comprehensive exploration of the Australian horse racing wagering environment from the consumers’ perspective with particular focus on six of the big corporate bookmakers, betting agencies and the betting exchange - Sportingbet, Sportsbet, IASbet, Tabcorp, Tattsbett and Betfair. Included are consumer opinions of each company and their products, user ratings of their web sites, account holder profiles and feedback on what kinds of products and services customers’ want from their betting providers. Bettor opinions of Centrebet, Luxbet, Betchoice,Tomwaterhouse.com, Betezy and Betstar are also included.

B. Horse Racing Industry Issues – Consumer opinions of current issues including the advertising of odds during sporting events, the control of Australian horse racing, the banning of jumps racing and suggestions from punters around the country on how horse racing could be improved.

C. Consumer Betting Habits and Behaviours – An in depth look at how punters bet, how much they bet, what motivates them to bet, their use of mobiles phones to bet and the issue of problem gambling.

2. Background to the Study
The Australian Horse Racing and Betting Survey was given the green light after we recognised the need for more up to date data in the area of corporate bookmaker, betting agency and betting exchange usage, consumer opinions of racing industry issues and the demand for greater insight into the attitudes, betting habits and behaviours of punters.

The need for this kind information is further emphasized in the current climate of corporate bookmaker growth, with the increased scrutiny and regulation of the industry, and with the present strong political focus on the issue of problem gambling.

Our knowledge of the horse racing and betting industry together with our experience in the field of market research enabled us to fully understand the task at hand and to design a study that asked the pertinent questions.

3. Research Methodology
The research study involved five stages –
1. Identification of the key issues.
2. Determination of what information was required.
3. Planning the research technique.
4. Gathering of the data.
5. Analysis and interpretation of the data.

The on line study was conducted through the aussieraces.com web site and surveyed corporate bookmaker, betting agency and betting exchange account holders. Respondents were asked a total of 35 questions and sub questions (See ‘ Survey Questionnaire’ ) and were sourced via a concerted advertising campaign that included Google Adwords advertisements on horse racing related web sites, use of email mailing lists targeting racing enthusiasts and advertisements in the racing press (Winning Post , The Sportsman etc).

4. Horse Racing and Betting Survey Report – Contents
The detailed 50 page research report outlining the findings from the study will be available from February 24th. To view the contents of the report click here.

5. How To Order Your Copy of the Report
The 'Australian Horse Racing and Betting Survey Report' is available to all interested parties and can be purchased for only $990. That amount is just a fraction of what it would cost an individual company to commission a research study of this size and type.

You can order your Australian Horse Racing and Betting Survey Report and pay by credit card below.




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To purchase your copy of the report, simply click on the Buy Now button and follow the steps. Once you have successfully made your payment we will contact you via email to confirm the details of your purchase.

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Australian Horse Racing and Betting Survey Report $990.00 AUD