Research Report
Available February 9th
We have just completed one of the most comprehensive market research studies ever conducted into the Australian Horse Racing Wagering scene. In the 'Australian Horse Racing and Betting Study' we surveyed punters who between them operated over 1,000 on line betting accounts with corporate bookmakers, the TABs and Betfair. Many thanks to all the punters from around the country who took part in the survey.

The study covered three key areas -
1.Corporate Bookmaker, TAB and Betfair Usage - A comprehensive exploration of the wagering scene, including consumer opinions of each company and their products, ratings of their web sites, account holder profiles and feedback on what products and services punters want from their betting providers.

2. Horse Racing Industry Issues - Consumer opinions on current issues including the advertising of odds during sporting events, the control of Australian horse racing, the banning of jumps racing and suggestions on how the horse racing industry could be improved.

3. Consumer Betting Habits and Behaviours - An in depth look at how punters' bet, how much they bet, what motivates them to bet, their use of mobile phones to bet and the issue of problem gambling.

The detailed 50 page report with the findings from the study will be released on February 9th. For information on how you can obtain your copy of the report see 'Survey Report'.

Over the coming weeks we'll explore some of the fascinating findings from the study on the Aussieraces.com web site.

Australian Horse Racing and Betting Study - Survey Report Survey Contents.

Is There Too Much Horse Racing?
In an interview with the Herald Sun newspaper Racing Victoria Chief Executive Rob Hines has canvassed the idea of having a race free day each week. "It's something I've been quite keen on for a while" he said.

It appears many punters would agree. In our just completed 'Australian Horse Racing and Betting Survey' we asked bettors 'How could Australian horse racing be improved?'. The most commonly cited answer was 'to have less less racing'. Respondents reasoned that less racing would result in bigger fields and better quality fields as well as give both racing industry employees and punters a break.

In a survey carried out by the Sydney Telegraph newspaper in July readers were asked 'Is there too much racing?" - 53% of respondents answered 'yes'. 

           Next Aussieraces day:
          Wednesday, February 8th

Who Makes Money Punting
Our national survey of Australian punters has reinforced what we already knew - that for those who are willing to put in the time and effort on form study or who can gain access to quality information in this area - there are real rewards to be had from investing on horse racing.

In the 'Australian Horse Racing and Betting Study' we surveyed on line punters and asked them whether overall, they made a profit, about broke even, or made a loss on their betting. More.

The Science Of Speed Maps
There are forces at work in races that largely determine which horses win or lose. More.

Field Size And Its Relationship With Bookmaker Percentages. The smaller the field size the more the value on offer. More.