February 2012

Introduction
Background to the Study
The Scope of the Study
Research Methodology
Research Sample
Report Format
The Australian Horse Racing Wagering Environment

Summary Of Main Findings

A. Corporate Bookmaker, TAB and Betfair Usage

Corporate Bookmakers, the TABs and Betfair
Most Favoured Wagering Companies
Least Preferred Wagering Companies
Betting on Other Mediums (Sports, Casinos etc) 
Products and Services Consumers’ Want from Their Betting Providers (Wish List)

Betfair
Consumer Opinions of Betfair
Rating of the Betfair Web Site
Betfair Account Holders’ Wish List
Betfair User Profile

Sportingbet
Consumer Opinions of Sportingbet
Rating of the Sportingbet Web Site
Sportingbet Account Holders’ Wish List
Sportingbet User Profile

Sportsbet
Consumer Opinions of Sportsbet
Rating of the Sportsbet Web Site
Sportsbet Account Holders’ Wish List
Sportsbet User Profile

IASbet
Consumer Opinions of IASbet
Rating of the IASbet Web Site
IASbet Account Holders’ Wish List
IAbet User Profile

Tabcorp (Including TAB Sportsbet)
Consumer Opinions of NSW & Vic.TABs
Rating of the NSW & Vic. TAB Web Sites
Tabcorp Account Holders’ Wish List
Tabcorp User Profile

Tattsbet
Consumer Opinions of QLD & S.A.TABs
Rating of the QLD/S.A. TAB Web Site
Tattsbet Account Holders’ Wish List
Tattsbet User Profile

Other Major Corporate Bookmakers & Agencies
Consumer feedback on Centrebet, Luxbet, Betchoice, Betezy, Betstar,
Tom Waterhouse etc.

B. Horse Racing Industry Issues

Advertising of Odds During Sporting Events
Advertising About Problem Gambling
The Control Of Australian Horse Racing
Banning Jumps Racing
Consumer Opinions on How Australian Horse Racing Could Be Improved

C. Consumer Betting Habits and Behaviours

Reasons Why Punters’ Bet
The Only Reason I Bet Is To Win Money
Other Reasons Why I Bet

How Punters’ Bet
I Prefer To Bet Alone / In Social Environments
I Enjoy Having A Beer or Wine When I Bet
No One Knows How Much I Bet
I Tell My Family / Friends About My Big Wins
Use Of Mobile Phones To Make Bets
Use Of Social Media – Facebook and Twitter

How Much Punters’ Bet
Amount Bet Each Week
Amount Bet with Each Bookmaker/Agency
Amount Bet Relative to Number of Accounts
Weekly Betting Budget
Problem Gambling

Self Perceptions As Punters
Overall, I Make a Profit / Break Even / Make a Loss on My Betting
I Am a Serious Punter Who Studies the Form / a Casual But Informed Punter /
a Casual Punter Who Doesn’t Study the Form

Summary of Conclusions and Recommendations

Further Research

Survey Questionnaire

                                                                                                                                                              Source : Aussieraces.com Research February 2012